Just Thinking Out Loud

Wildly Erratic & Completely Inconsistant

Marketing Vocabulary

with one comment

Who recommended:  Cristina Favreau, The Savvy Entrepreneur

 

What I am reading:  Get Clients Now by C.J. Hayden

get-clients-now-book-cover.jpg

 

Where in the book: page 31

 

Why I am reading: To make the most of my marketing

 

Which quote: “Prospects are people you attract using a visibility strategy…Contacts are people you meet through outreach strategies like networking…leads are people you identify through research…referrals are people who are referred to you by contacts, clients and others.”

 

How this quote adjusted my thinking:

Prospects, contacts, leads, referrals…I thought they were one and the same.  Can you tell I do not have an MBA? Or a business background for that matter!  I did learn how to organize my actions to handle each category.  For example, I learned that when I participate in a business online showcase I am attracting prospects.  When I exchange contact information with someone on LinkedIn, I am networking. I am collecting referrals when I follow up with someone you recommend. This was a tremendous help to me.

Written by Lara Nieberding, Online Business Manager

March 19, 2008 at 12:38 PM

One Response

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  1. […] admin wrote an interesting post today onHere’s a quick excerptWhy I am reading: To make the most of my marketing. Which quote: “Prospects are people you attract using a visibility strategy…Contacts are people you meet through outreach strategies like networking…leads are people you identify … […]


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