Just Thinking Out Loud

Wildly Erratic & Completely Inconsistant

Advertising v. Marketing

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Who recommended:  Cristina Favreau , The Savvy Entrepreneur

 

What I am reading:  Get Clients Now by C.J. Hayden

 get-clients-now-book-cover.jpg

Where in the book: page 17


Why I am reading:
To make the most of my marketing

Which quote: “If you are wondering whether to plunk down a large sum of money for an ad special, ask first what that money would buy if you spent it on promoting yourself as a public speaker.”

How this quote adjusted my thinking:

I thought all marketing was advertising.  I thought it was a matter of choosing which advertising you were going to buy.  However, this made me realize there is a difference.  You can advertise on a broad impersonal level or you can market on a selected personal level.

Written by Lara Nieberding, Online Business Manager

March 14, 2008 at 2:15 PM

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