Who recommended: Cristina Favreau
, The Savvy Entrepreneur
What I am reading: Get Clients Now by C.J. Hayden
Where in the book: page 7
Why I am reading: To make the most of my marketing
Which quote: “Marketing is telling people what you do over and over.”
How this quote adjusted my thinking:
This quote made me stop and think because I thought marketing was creating a presence. Once the presence was created, the marketing was over. Now I know creating a presence is one element of marketing. Effective marketing is repeatedly letting people know about my services.
